William Hill: Store of the future

External & Internal Signage. Illumination

HERE'S HOW WE HELPED

William Hill’s new rebranded ‘store of the future’ is a brand new player-centric betting shop environment that delivers a fun, immersive and digital experience, with innovation at its core.

This project has been a thrill for all of us here at Jonsigns and we’re super proud with the results for this progressive and pioneering plan that William Hill has brought to the table.

For the exterior signage, we fitted aluminum fascia panels which we applied to the face with a matte blue digitally printed logo. This was complimented with a panel aperture, cut with logo detail and fully backed with 30mm thick opal LED acrylic. This was then rebated and pushed through to sit proud and was complete with 0.8mm thick 304 gold hairline stainless steel faces to ‘William’ and 0.9mm thick 304 2B descaled stainless steel faces, finished with RAL 9003 white to ‘Hill’.

Our interior work consisted of a number of Faux neon displays including, horses, greyhounds, poker chips and other casino themed symbols such as slot machines. The icons have been cut from pink, green, blue, orange and yellow acrylic with the edges block out painted to match various pantone/RAL colours. These were fabricated from 20mm acrylic back trays with routed out channels for LED ribbons.

Through carefully designing, manufacturing and installing the signage we have a project we are extremely proud of and a one which reinforces our reputation as one of the leading sign manufacturers in the country.

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